Why You Need To Build Your Integrity Brand
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Find out how conscious CEOs build integrity brands, using enhanced awareness and honesty to make wiser decisions and inspire trust within their organizations.
CEOs who are working to evolve as conscious leaders focus on how expanding and deepening our awareness can help us make wiser decisions. We look for ways to enhance our awareness, and practice applying our greater awareness in all areas of leadership.
Let’s look at some practical ways to ensure we’re in integrity while executing our duties as CEOs so that our decisions are wiser, and less likely to come back and bite us in the butt.
The Power of Personal Integrity in Leadership
Operating with rock solid personal integrity is a core aspect of being a great leader. Decisions that flow forth from being in integrity are inherently wiser.
CEOs who regularly demonstrate integrity-in-action inspire their teams, are seen as trustworthy, and often preside over the most stable of companies.
But how do we get there? What does it take to be a leader who truly embodies integrity — a conscious leader who acts in accordance with their higher personal and professional values?
The Role of Self-Honesty
Being absolutely honest with ourselves is a core piece —having and exercising an ironclad commitment to being authentic and transparent with ourselves. Not fooling ourselves. Not pretending we’re in integrity when we’re not.
Not tricking ourselves into being able to justify getting what we want when doing so is out of alignment with other commitments or our values.
From Self-Awareness to Integrity: The Journey of a Conscious Leader
Being vigilant with self-awareness minimizes the chance of blindsiding ourselves. When we’re not being in truth with what we know — effectively hiding something from ourselves so we can get or do what we want — the burying of that awareness can easily result in undermining our leadership.
Conscious leaders are sincere in our dedication to not hide the truth from ourselves. Being aware helps us see through the subtle illusions we may have unknowingly designed to convince ourselves that what we’re doing is right when our conscience knows it is not.
We’re human, and every one of us faces situations that can test personal integrity. The more aware we are of the types of situations in which we tend to be at risk of breaching integrity, the better.
This increase in clarity and self-awareness can allow us to see potential risks for breach on the horizon and dramatically reduce the chance of getting caught in a breach of our own making.
Rather, we remain fully able to operate at our best, selecting a path of action aligned with our higher values.
Thus, conscious leaders committed to operating in integrity will actively seek to optimize our internal and situational awareness in service of being able to properly assess the wisest course forward, that which is aligned with our values and best serves all involved.
Enhancing Awareness to Uphold Integrity: A Reflection and Projection
Pause for a moment and reflect on how you’ve shown up as a leader. What are some of the situations in which you operated with heightened awareness?
What were the outcomes? How did that serve you, and others? Did anything surprise you?
Now, scan for any situations in which you dimmed or turned aside your awareness. Was there a resulting situational cost to the dimming? And even if not a situational cost, what about a cost within yourself? Did it change how you viewed yourself? Your ability to sleep well?
Optimizing awareness and sincere self-honesty is a most freeing and empowering place from which to lead.
Once that step is taken, we are more and more living in reality, and operating our businesses from our higher values — in integrity. This is what we’re endeavoring to evolve toward.
Unleash your Brilliance as a Conscious Leader
It's my mission to support people in leading with unyielding integrity, clarity, and authenticity. If you'd like to tap into your deeper insight and practical wisdom to lead more powerfully and effectively, feel free to reach out at connect@evolvingceo.com to set up a time to connect.
To see what others have to say about the work we do together, please check out the testimonials here. I look forward to connecting.
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